Today marks a day that is rarely seen. In fact, one can extrapolate how often it happens: once a century. For numerologists, state lottery players, and regular subscribers to Woodall Prime Number Digest, the date—July 7th of 2007—is a day as important as could possibly be imagined, at least for those whose imagination rarely stretches beyond calendar dates with moderately distinctive patterns.
Many people who care about such things believe that the triple sevens are a sign of good luck. The number seven, by itself, has always been considered lucky; and anything occurring in triplets has always been met with good fortune, as any casual scan of a standard Fairy Tale book will show you. There are three little pigs, after all, and the three bears, though one has to pause and think exactly of the burdens they bore to wonder exactly how lucky they were. Slackers and victims all around, I say. The industrious Germans, my ass.
But several classes of people are using this day to try to maximize their luck or, as rational people say, minimize the personal responsibility for the things that go wrong in their lives. Such as:
Brides: The wedding day has always been the bride’s Big Day, and what better way to make it even more of your Big Day than to have it on a numerically pleasing date? Churches and chapels are booked solid due to its popularity, lucky indeed since it falls on a Saturday. (Who wants their wedding to conflict with Texas week on Wheel of Fortune?) If that means having your wedding at 12:30 in the freaking morning and paying five times the normal rate to reserve a wedding chapel and the service be less than twelve minutes so the next bride and groom can be shoveled into place, then, well, so be it, since there is nothing so important as to have your wedding on July 7th, 2007. The true irony is that the luckiest person in the entire transaction is the groom, who shouldn’t have any reason to forget their anniversary. Woe to the unlucky fellow who fails to remember that.
Gamblers: 777 has always been a special number for gamblers; most slot machines have their big payout on the triple sevens (either that, or triple monkeys wearing fezzes or some nonsense like that, which is funny since the monkey wearing the fez seems to be the least lucky primate on the planet, except for maybe that poor bear on a unicycle. Where was I? Oh, right.) Every slot machine, roulette wheel, and keno table will be full of grandmothers and citizens who failed prob and stats in high school in the casinos and bars across the country, ready to attribute their good fortunes to the Gregorian calendar and their losses on watered down drinks and the super lucky key chain they forgot on the kitchen table at home.
Environmentally Conscious Concert Goers: Today also marks the beginning of Live Earth, a series of ecologically friendly benefit concerts to take place on all seven continents (get it?). This huge event will display for the media the solidarity that the world has to combat environmental issues by drunkenly mumbling the lyrics to Smashmouth songs while trying unsuccessfully to cop a feel with that emo chick in a tank top dancing in front of you. The point, of course, is to show support to young people about environmentally important issues, such as global warning, deforestation, endangered species, and the importance of not driving a Prius down the highway at 100 miles per hour carrying around pot and a trunkful of prescription drugs that you do not, in fact, have a prescription for.
One strange thing about the emphasis placed on this date is how, last year, June 6th, 2006 passed by with hardly a whimper. Perhaps the Powers That Be™ somehow decided that it wasn’t supposed to be a major media event, right before they fixed the Golden Globes and perpetuated the grand Daylight Savings Time Conspiracy, and the only slip up was the release of The Omen, which was a portent only for an eventual domestic gross of $112 million. Yet many major events did sound rather menacing on that day last year. (The Wikipedia helpfully notes, as always, that this date is “thought to be the end of the world by some.” Gosh, thanks for the heads up.) Still, one only has to look at the events that transpired on that date last year to grow concerned:
·Jason Grimsley of the Arizona Diamondbacks has his house searched for steroids.
·The conflict in sub-Saharan Africa between Chad and Sudan continues, with today’s highlight being the theft of 350 cattle.
·Most ominously, the Australian government commissions an obviously fictitious individual, “Ziggy Switkowski,” to head their nuclear energy task force.
I don’t care how many creepy animals and latent convicts influence the course of events in Australia, the world has never had, nor will there ever be, a man named “Ziggy Switkowski,” and if there was, he would not be in an important enough position to head nuclear energy. Department of Prop Comics, perhaps. Minister of Poorly Drawn Comic Strip Characters, yes. But nuclear energy czar? Please. That will be the day.